Reel localization
Burned-in translated subtitles let one Reel speak to followers in several countries without a separate edit for each.
Instagram subtitle workflow
Instagram Reel to Subtitles
Generate subtitles for a Reel or video you made, ready to burn in or export. SubFlow transcribes the speech, translates it into 99+ languages, and exports SRT, VTT, a transcript, or a video with the subtitles burned in.
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Interview clips
Talking-head clips cut from longer interviews depend on the words; subtitles make them work in a muted feed.
Social accessibility
Subtitles keep a Reel watchable with the sound off and make it usable for viewers who are deaf or hard of hearing.
How it works
From your file to editable subtitles
Upload the video file, and SubFlow transcribes the speech into timed segments so you can review line breaks for mobile viewing before export.
- 01Upload the video or audio file
- 02Choose source and target languages
- 03Review, edit, and export the result
Instagram, step by step
Work from the original file
The export from your editing app is the best source: full quality, no re-compression from Instagram. If you only have the posted Reel, Instagram lets you save your own Reels to your phone from the Reel's menu where that option is available.
Stay clear of Instagram's overlays
Reels show your username, caption and audio along the bottom and the like, comment and share buttons on the right. Keep subtitles in the middle band of the 9:16 frame, above the bottom fifth, so nothing covers them.
Instagram can add automatic captions that viewers switch on, but they are not translated and you cannot style them. For a bilingual Reel, burn in the original line with its translation beneath it.
Common Instagram questions
Can I subtitle a Reel I made?
Yes. Upload the video file and edit the captions before exporting.
What should I export for Instagram?
Use a rendered video for burned-in captions, or keep SRT/VTT for your editing archive and other platforms.
Can a Reel show two languages at once?
Yes. A bilingual export burns the original line and its translation into each caption.
Where should subtitles sit on a Reel?
In the middle band of the frame, above the bottom fifth and away from the right edge, clear of Instagram's overlays.